In the ring with Mark Ritson | Photography

 

I recently attended an event at Melbourne based Brand Agency The Contenders with their guest Associate Professor of Marketing and Brand Expert Mark Ritson. I captured this picture of Mark offering up a quick one, two jab in the brand ring. Mark offers a truly insightful and salient view on brand, consults to some of the worlds biggest brands and is a regular columnist. Check out this article "Brand Equity Must Drive Communications" and this one "The Three Rules of Brand Management" which are a favourites of mine from the current crop.