Coles – Italian | Italian Cucina



Coles Supermarkets


Range Strategy+
Brand Development+


Elmwood Design

With todays busy lifestyles it can be difficult to find the time and energy to cook at home, and we may equally want to avoid those ‘bad for you’ takeaway meals from the corner chippery.

In response to this need, Coles retained Elmwood to assist them with developing their high quality heat and eat convenience category. Based on international flavours with ranges drawing inspiration from Indian, Thai and Italian cuisines we were asked to create sub brands and packaging that demonstrated the freshness, flavour, and quality of the meals within.

Pictured above is the Italian Cucina range of fine traditional italian recipes. The design draws inspiration from contemporary farmhouse and cafe cues to highlight the authentic rustic style of the dishes and flavours. It’s worth noting that no sneaky food stylist tricks were used in the creation of these scenes, the samples photographed tasted as good as they look here.

Shown by permission of Robert Hadler - General Manager, Coles Corporate Affairs.


Dan Magree


Simon Bajada

Creative Direction:

Elliot Ramsay