Melissa Cater | Identity

 
 

Client:

Melissa Cater

Project:

Identity+
Communication Strategy

Agency:

eliptus


Melissa retained me to help her formulate a strategy and identity for her content and writing consultancy.

With expertise in planning, strategy and copywriting Melissa had allot to talk about… which all distilled down to one idea – Creating effective content.

From this we developed an identity and collateral that sought to not only identify Melissa clearly but also to help educate her prospective clients about what goes into creating compelling content, where it comes from and it’s importance when trying to get noticed in a increasingly busy marketplace.