Toro Equities | Brand Identity



Toro Equities


Brand Identity



eliptus was retained to create an identity for an investment firm that would reflect the same bold style and flair as that of it’s founding director.

When working with the client we sought to include a nod to the financial markets in developing the thinking for the identity, in particular the terminology of the Bull, we felt this was a natural fit for the strong and fearless personality of the founder and ultimately this yielded Toro Equities a combination of a field of red and a strident Bull turning into the charge with dash of extra attitude in the tail.

As an identity it embodies the founder completely and makes no apologies about standing proud and taking on all comers.